项目名称:妈贝乐乳感奶瓶
服务性质:产品策划、产品设计
发现者：吴少群
服务时段:2021
妈贝乐
乳感奶瓶
核心：发现行业第一个乳感奶瓶
本案解决核心：
1，研究分析发现乳感的产品价值
2，乳感的主导理念去做产品设计
3，大口径设计解决冲奶清洗的便捷
4，解决婴儿的亲体感
5，包装设计解决低成本高效保护的设计
在一个行业去发现一个产品的突破点，让产品形成有效的商业核心理念，与同行产品拉开差距，形成品牌产品的价值体系。
mombella
Milk sensing bottle
Core: Discovering the Industry's First Milk Feeling Bottle
The core solution of this case is:
1. Research and analysis have found the product value of milk sensation
2. The dominant concept of milk sensation in product design
3. Large caliber design solves the convenience of milk washing and cleaning
4. Addressing the infant's sense of intimacy
5. Packaging design solves the design of low-cost and efficient protection
Discovering the breakthrough point of a product in an industry, forming an effective business core concept for the product, widening the gap with peer products, and forming a value system for brand products.
好创意感动生活
Good ideas move lives
揭开荣获五项国际大奖产品的创意魅力
Uncover the creative appeal of products that have won five international awards
一个来源生活的创意，不小心获得五项国际设计大奖，也赢得了市场的高度认可，在这个项目中深知实用创意可以感动生活，凭借“乳感奶瓶”理念先后获得了：
A source of life's creativity, accidentally won five international design awards, but also won a high degree of recognition in the market, in this project in the depth of practical creativity can be touched by life, by virtue of the "Breastfeeding Bottle" concept has won the：
德国 iF 设计大奖 / iF Design Award,Germany
德国红点Reddot 设计奖 / Reddot Design Award, Germany
意大利 A'Design 设计大奖赛金奖 / Gold Medal at the A'Design Design Awards, Italy
日本 Good Design 设计大奖 / Good Design Design Award, Japan Pentawards
全球包装奖铂金奖 / Pentawards Platinum Global Packaging Award ，Belgium
超越设计的魅力
Beyond Design Glamor
B, The transition from the comfort of the mother's body to the rawness of the bottle
C, Product cleaning and sterilization storage
D, The caliber of the problem is not easy to fill powder and cleaning
E, Convenient nighttime brewing
F, The aesthetics of the product's form
A，仿生妈妈的乳房设计，让奶瓶的造型和触感更贴合接近妈妈的乳房
B，宽口设计，便于倒奶粉、水和饮用完的清洗，便于婴儿的抱握动作
C，用最好的硅胶和ppsu材质更贴近人乳触摸的体验，双排气口防胀气、堵气
D，外盒采用行业首创的塑料保洁盒，打破常规的油墨纸盒
E，外盒内纸定位结构的设计，一片纸解决了产品摇晃及定位问题，大大节省了产品包装成本及包装入盒效率
F，整体视觉造型及色彩管理给人以可爱、亲和力强的视觉效果，柔软如亲肤之感
给营销创造一个硬核的理由
发现人生第一个礼物“新生礼”套装
“新生礼套装”产品模式让产品更加理直气壮的销售，更加愉快的送祝福！为了对他人之爱抢占人生第一个送出祝福的人，稀缺和价值仅此一次。
礼盒的购买意义不仅在于提供一种物质上的礼物，更在于传达一种深刻的情感和关怀。
在新生命来临的时候，通过选择一个硬核有纪念价值的礼物，让爱心更为珍贵，让礼物独一无二，实用与爱同行.
这不仅是一份礼物，是一种对新生命祝福和爱！
The "New Life Gift Set" product model makes the product more legitimate to sell and more enjoyable to send blessings! For the love of others to seize the first person in life to send blessings, scarcity and value only this time.
Give the most precious gift in life: the first gift for a newborn baby
最终给市场一个完美的造型！给妈妈们一个最实用的产品！给宝宝们一个妈妈般温暖的爱！