Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:隆平有机


服务性质:品牌产品策划

服务时段:2022


隆平有机

本案核心为袁隆平院士江西实验基地,本着优质地理资源条件,及科学家的实验条件,不断推出优质的农产品馈赠生活

历经多次分析及推论,本品牌如何更好快速把品牌及产品说好,说对,多方位的反复讨论,终于得到了“科研好物,隆平有机”的产品营销传播语言,回归技术核心,科学家核心,产品核心,品质才是第一位的,直线触达项目及产品本身,简单即是最真。

关于基地

“我们这里不仅拥有天然富硒地,土壤、水源、大气也达到国家一级标准。”江西隆平有机农业有限公司总经理肖佳伟表示,其公司以有机富硒为核心,开展水稻、菊花、菌类、特种果蔬等作物种植及稻花鱼、稻田鸭等特种养殖,推进农业产业向旅游业、服务业等层面的价值提升,为现代农业探索更高层面的价值实现形式。

此外,隆平有机将传承多年的酿酒工艺与技法,与现代化高端科技相结合,精选优质隆平有机大米、高粱、豌豆为原料,推出特色白酒“穗月情”,深受消费者喜爱。

不仅如此,隆平有机还高起点创新产业与科技的无缝对接。在实现有机健康农产品生产、农业产业化园区复合式发展、低碳和环境友好型农业产业化升级等方面,树立产业化组织与农民、地方政府、科研机构、高等院校良好合作的典范,着力打造亚热带地区科技含量高、和谐型现代有机农业产业化示范区



Longping Organic


The core of this case is Academician Yuan Longping's Jiangxi Experimental Base. Based on high-quality geographical resources and the experimental conditions of scientists, we continuously launch high-quality agricultural products as gifts for daily life

After multiple analyses and deductions, this brand has finally obtained the product marketing communication language of "scientific research is good, Longping is organic" through repeated discussions on how to better and quickly articulate the brand and products. Returning to the core of technology, scientists, and products, quality is the first priority. Simply reaching the project and product itself is the most authentic.


About the Base

"We not only have natural selenium rich land here, but also the soil, water source, and atmosphere meet the national first-class standards." Xiao Jiawei, the general manager of Jiangxi Longping Organic Agriculture Co., Ltd., said that the company takes organic selenium as the core, and carries out the cultivation of crops such as rice, chrysanthemums, fungi, special fruits and vegetables, as well as special breeding of rice, fish, and ducks in rice fields. It promotes the value enhancement of the agricultural industry to tourism, service industry, and other levels, and explores higher-level forms of value realization for modern agriculture.

In addition, Longping Organic will combine years of wine making technology and techniques with modern high-end technology, select high-quality organic rice, sorghum and peas in Longping as raw materials, and launch the characteristic Baijiu "Suiyueqing", which is deeply loved by consumers.

Not only that, Longping Organic also has a high starting point for seamless integration of innovative industries and technology. In achieving the production of organic and healthy agricultural products, the compound development of agricultural industrialization parks, and the upgrading of low-carbon and environmentally friendly agricultural industrialization, we will establish a model of good cooperation between industrialization organizations and farmers, local governments, scientific research institutions, and higher education institutions, and focus on building a high-tech and harmonious modern organic agriculture industrialization demonstration zone in subtropical regions


未标题-1-01.jpg

未标题-1-23.jpg

未标题-1-25.jpg

未标题-1-32.jpg

隆平有机.jpg

隆平有机2-42.jpg

隆平有机23-38.jpg