Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:华亿汇


服务性质:品牌升级

服务时段:2023




华亿汇-非遗文化国粹品牌


在设计理念上,利用现代艺术的创新把图腾文化中的构成美学;用中国艺术的殿堂'中华艺术宫”的魅力,更形象细致展示了华亿汇的品牌形象。

针线交织,绣出品牌传奇我们以蚕丝线为笔,绣娘的每一次穿针引线,都如同书写一首动人的诗篇;以针线为媒,织就每一幅传奇,让品牌故事在绣布上绽放。



huayihui-Intangible CulturalHeritage Show NationalEssence Brand


In terms of design concept,Utilizing modern artistic innovations to bring the compositional aesthetics of totemic cultures;With the charm of the Chinese Art Palace, the brand image of Huayi Hui is displayed in a more detailed manner.


Needle and thread intertwined, embroidered brand legend

We use silk thread as a pen, and every time an embroiderer threads a needle, she is writing a moving poem!;Using needle and thread as a medium, weaving each legend, letting the brand story blossom on the embroidery cloth.


华亿汇品牌

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