Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究
   
深山战略
专一产品战略营销研究

深山战略是一家研究产品战略为核心的品牌策划机构,18年来一直专注研究生活方式,生活需求,生活消费理念的创意策划公司,在生活方式上引导品牌创新思维,以品牌未来性、产品战略主导品牌视觉设计,在服务品牌项目中陆续创造行业第一、首创、唯一的品牌知产专属性,同时荣获国际设计金奖、银奖等多项荣誉。

SUNINE STRATEGY
Strategic marketing research on specialized products

SUNINE  STRATEGY is a brand planning organization that focuses on researching product strategy. For 18years, it has been a creative planning company specializing in researching lifestyle, lifestyle needs, and lifestyle consumption concepts. It guides brand innovation thinking in lifestyle, and leads brand visual design with brand futurism and product strategy. In serving brand projects, it has successively created the industry's first, first, and only brand intellectual property attributes, and has won multiple honors such as international design gold and silver awards.

   
“一”战略营销
发现产品第一性


生活好产品,为品类重新定义产品,发现产品的“第一性”

生活产品都值得重新去定义及全新升级,适应生活消耗或是引导生活方式,建立在生活不同消费群体基础上,让产品更契合生活本质需求,提升产品消耗频率,高效且低碳式为生活服务,被生活所消耗从而实现产品的销售速率,同步验证产品的生活适用性。

做好产品,做对产品再做生活引导性产品,为品牌价值做好最基础最重要的第一步。




·

“ONE”strategic marketing
discovering the "Firstness" of the product.

Living Good Products, redefining the product for the category, discovering the "Firstness" of the product.

Lifestyle products deserve to be redefined and upgraded,Adapting to life consumption or leading a lifestyle,Build on the basis of different consumer groups in life, so that the product is more in line with the essential needs of life, to enhance the frequency of product consumption,Efficient and low-carbon for life,Consumed by life to achieve the sales rate of the product, synchronized with the verification of the applicability of the product to life。

Make good products, make the right products and then make life-guiding products, make the most basic and important first step for the brand value.




·

   
“可营销性设计”服务体系
战略思维,营销导向

把销售90%问题解决在产品本身,让销售极简化

充分理解产品的生活性,以生活实用、消费理念为导向引导产品的设计及研发模式充分解决产品的生活问题

让产品使用的更有仪式感,更有品质感、从而实现营销的第一步。




@ 《可营销设计体系》由公司创始人/首席设计师吴少群建立



·

“Design for marketability”Service System
Strategic thinking, marketing oriented

Make selling extremely simple by solving 90% of the sales problem in the product itself.

Fully understand the life of the product, the practical life, consumer concepts oriented to guide the product design and R & D mode, to fully solve the problem of the product's life

So that the use of the product more ceremonial, more quality, so as to realize the first step of the marketing.



@ The Marketable Design System was established by the founder/chief designer of the company, Wu Shaoqun






   
获奖荣誉
荣获五项国际设计大奖创意
国际
2012年荣获德国IF国际设计大奖

2021年荣获德国IF国际设计大奖

2021年荣获德国红点设计大奖

2021年荣获意大利A DESIGN设计大奖金奖

2021年荣获日本GOOD DESIGN设计大奖

2021年荣获比利PENTAWARDS包装设计大奖铂金奖


中国

2012年荣获中国红星设计奖

2015年荣获“中南之星设计大赛”金奖、铜奖

2019年广东之星设计

2019年广东之星设计大奖


Awards and Honors
Winner of five international design awards

INTERNATIONAL

IF International Design Award in Germany ,2012

IF International Design Award, Germany,2021

Red Dot Design Award, Germany, 2021

A DESIGN Design Award in Italy,2021

Awarded GOOD DESIGN Japan ,2021

Platinum Award, PENTAWARDS, Belgium, 2021


CHINA

Awarded China Red Star Design Award , 2012

Gold and Bronze Award of "Central South Star Design Competition" ,2015

Guangdong Star Design , 2019

Guangdong Star Design Award ,2019



   
支持伙伴
服务过300+企业品牌

交通运输

中国铁路、中国东方航空、中国铁路高速、丰田、沃尔沃、英国维珍航空、祥云亿航、本田


电子电器

松下电器、三星、华帝、飞利浦、美的、奥克斯、施耐德、京瓷、以高、芯华半导体、车智汇、安居宝股份、华宝电器、长青集团、东阳光


食品/农产品类

天香健、稻本香、吴氏厨味、天宠燕、善缘米、龙米、吴裕泰、鸿真堂、晓当家、隆平有机、采柑人、应人堂、和疆奇田


餐饮服务类

广州酒家、海皇轩、茂德公集团、海利来、永生渔港、无穷农场


事业类

中国人寿、中信银行、中山大学、广东轻工职业技术学院


酒店文旅

广州长隆、璞真乡创酒店、领潮古建筑、四水归堂、帕丽酒店


妇幼洗护类

丹姿集团、水密码、诺源、馨雅、五朵金花、中安基理、妈贝乐、环颜、一支精华、爱乳计划


酒类

澳万、老窖国醇、江山典范、赵云传、国醇、年昂、黄金虫草酒、百年天地、WOWLOVE果酒


滋补贵细类

泰升药业、大官燕、浙珍补、双鸿、御膳行、哚米米、WOWLOVE、伽曼丹、鸿真堂、谢家人、素百岁、予淞香草、首府御燕殿


建筑建材

富兴集团、鹰卫浴、安迪建材、金舵陶瓷


健康医疗

韩妃、永元堂、扶元堂、北京同仁堂、暨创


能源&影音

鸿利光电、赛宾


Supporting Partners
Served 300+ corporate brands

Transportation

China Railway、China Eastern Airlines, China Railway High Speed、Toyota 、Volvo、VirginAtlantic、Xiangyun Yihang、HONDA


Electronic equipment

Panasonic、SAMSUNG、VATTI、Philips、Midea、AUX、Schneider、KYOCERA、Xeeyle、XINHUA CORE、Chezhihui、ANJUBAO、CHANT GROUP、Dongyangguang


Food/agricultural products

TIANXIANGJIAN、DAOBENXIANG、WUSHICHUWEI、TIANCHONGYAN、SHANYUANMI、WUYUTAI、HONGZHENTANG、XIAODANGJIA、Longping、CAIGANREN、Hejiangqitian


Food service category

GUANGZHOU RESTAURANT、SEAFOOD ROYAL、MODOCOM、Holiland、YONGSHENG FISHING PORT、WUQIONG、Yingrentang


Professional category


China Life, CITIC Bank, Sun Yat-sen University, Guangdong Light Industry Vocational and Technical College


Hotel Culture & Tourism

CHIMELONG、PU ZHEN XIANG CHAUN、LINGCHAO、SI SHUI GUI TANG、PALI 

Maternity and child careDANZ、WETCODE、 GRODOM、SHINYA、FIVE GOLDEN FLOWERS、ZHONGAN、mömbella、huanyan、AICAREPLAN


Alcoholic

AOWANG、LAOJIAOGUOCHUN、JIANGSHANDIANFAN、ZHAOYUNZHUAN、GUOCHUN、NIANANG、HUANGJINCHONGCAO、BAINIANGTIANDI、WOWLOVE


Tonic industry

TAISHENG PHARMACEUTICAL、DAI KWUN YIN、ZHEZHENBU、SHUANGHONG、YUSHANHANG、DUOMIMI、WOWLOVE、HONGZHENTANG、XIEJIAREN、SUBAISUI、YUSONG


Building materials

FUXING GROUP、YING、AND、JINDUO


Healthcare

Hanfei、Yongyuantang、PC、Beijing Tongrentang、jichuang cosmesutical


Energy & AV

HONCLITRONIC、SABEN


sunine strategy
#深山战略 @研究
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