Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:泸州国醇酒


服务性质:酒瓶包装设计

服务时段:2022




泸州国醇酒


以泸州市花组成泸州地图,每一朵中心即为一地名,中心为五角星象征国家领导下,蓬勃发展之态;

瓶顶成水滴放射状及为白酒表面波浪形态,暗喻瓶身和酒液体融为一体,使整个瓶身大气高端;

五角星暗喻大国正统,突显出国醇的白酒地位,给人以高端白酒感觉;

采用较为笔直规整的字体,,暗喻正统大国风范且识别性较强。


guo chun Sauce wine


Luzhou city flowers composed of Luzhoumap Each center is a place name The center is a five-pointed star symbolizingthe national leadership The state of vigorous development;

The top of the bottle radiates fromwater droplets And for the surfacewave fom of liquor The metaphorbottle integrates with the wine liquidMake the whole botte bodyatmosphere high-end;

The five-pointed star is a metaphor forgreat power orthodoxy Highlight thestatus of the national alcohol liquorGive people a sense of high-end liquor;

Using a more straight and neatfont, Metaphorof the orthodox great power style and strong recognition




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