Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:国醇老窖


服务性质:酒瓶包装设计

服务时段:2021



国醇老窖


包装上传播品牌图腾,结合酒之刚烈豪气,引用编钟之造型,来塑造瓶型,稳重大气。条纹来增强视觉的感官,也蕴意酒之水态窖藏,国醇老窖才具有的特色毛笔书写,突出酒之特韵,香之有品。

包装突出“国醇老窖”的品牌形象,结合酒包装几个核心必要元素的印章方式处理,融合在包装整体调性之中,同时做立体效果视觉处理,更突出变化视觉效果。



GUOCUNLAOJIAO


The packaging spreads the brand totem, combines the strong and heroic spirit of wine, and references the shape of a chime to shape the bottle, which is stable and atmospheric. Stripes to enhance the visual senses, but also implies the watery cellar of the wine, the National Old Cellar only has the characteristics of the brush writing, highlighting the special charm of the wine, the aroma of the product.


Packaging highlights the brand image of “Guohu Laojiao”, combined with several core elements of the wine packaging seal processing, fused in the overall tonality of the packaging, while doing three-dimensional effect of visual processing, more prominent changes in the visual effect.



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