Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:黄金虫草酒


服务性质:酒瓶包装设计

服务时段:2021


黄金虫草酒

脱离传统产品及品牌的意识形态,植入当下生活的时尚元素,养生更年轻化的理念引导,摈弃传统滋补酒的老年化,亚健康化滋补观念。

当下习惯性喝酒的同时养生化,同时也直观传达出酒本身的特性,快速消费认知,新品牌新产品更需要直接快速的传达自身优势,尽量节省各个销售环节的成本浪费。



GJINCHONGCAOJIU


Separate from the ideology of traditional products and brands, implant the fashionable elements of the current life, health more youthful concepts to guide the abandonment of the traditional tonic wine aging, sub-healthy tonic concepts.

When the habitual drinking at the same time health, but also intuitively convey the characteristics of the wine itself, rapid consumer awareness, new brands and new products need to convey their own advantages directly and quickly, and try to save the cost of each sales link waste.




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