应人堂_深山战略

项目名称:应人堂

服务性质:品牌设计&包装设计

服务时段:2023

应人堂

劳动才是最美的状态

品牌形象主要核心围绕产品的属性；蜂巢、蜜蜂来表达识别理念.

品牌主识别图形采用了一个工蜂在勤劳的放蜜的场景，六边形为巢穴造型，“YRT”三个字母构成了一个形似蜜粉造型在穴中劳作放蜜，品牌名称“应人堂”采用具有形式感的书法笔画表现，让整体形式视觉透出新文艺气质，在规范、专业品牌性中表现出产品现代生活的松弛感，亲和感。

应人堂品牌商业属性，品牌态度的主张，品牌文化属性的，三维度呈现应人堂品牌的核心视觉系统。

YINGRENTANG

Labor is the most beautiful state

The main core of the brand identity revolves around the attributes of the product; the hive, the bee to express the concept of identity.

The logo graphic constructs a scene of a worker bee diligently releasing honey.,Hexagonal shape for nesting,The three letters of "YRT" form a powdered honey shape working in a cave to release honey.The brand name "Ying Ren Tang" is expressed by calligraphic strokes with a sense of formality.Graphics to font expression breaks away from traditional forms,To give the overall form a new cultural expression,

It also carries the visual perception of literary flavor in the use of goods.

A brand must have its own unique business attributes,Brands must have an attitude proposition,A three-dimensional presentation of the core visual system of the Ying Ren Tang brand.

蜂蜜包装设计9.jpg