项目名称:江山典范
服务性质:酱酒包装设计
服务时段:2022
“江山典范” 酒瓶采用印章造型，印章造型的酒瓶独具特色，给人以强烈的视觉冲击。
其轮廓线条简洁流畅，既体现了现代设计的简约之美，又蕴含着传统工艺的精致与细腻，印章在中国文化中具有权威性、庄重性和传承性，与 “江山典范” 所传达的高品质和典范意义相得益彰。
圆瓶盖方瓶身，酒瓶在视觉上更加稳定，同时也增加了立体感和层次感。
天圆地方的理念不仅赋予了酒瓶深厚的文化内涵，还在阴阳平衡、动静互补的哲学层面上为设计增添了丰富的寓意。
圆形的瓶盖象征天，代表着灵动与变化；方形的瓶身象征地，寓意着沉稳与庄重。这种设计在视觉上营造出一种和谐的美感，传达出庄严稳重的气质。
The “Jiangshan dianfan” wine bottle adopts the seal shape, which is unique and gives people a strong visual impact.
Its outline lines are simple and smooth, reflecting the beauty of modern design simplicity, but also containing the delicacy and subtlety of traditional craftsmanship. The seal is authoritative, solemn and inherited in Chinese culture, which complements the high quality and exemplary significance conveyed by the “Jiangshan Exemplary”.
With its round cap and square body, the bottle is visually more stable, while also adding a sense of three-dimensionality and hierarchy.
The concept of “heaven is round, earth is square” not only gives the bottle deep cultural connotations, but also adds rich symbolism to the design in terms of the philosophical balance of yin and yang, and the complementarity of movement and static.
The round cap symbolizes the sky, representing movement and change, while the square bottle symbolizes the earth, signifying calmness and solemnity. This design creates a harmonious aesthetic visually and conveys a solemn and steady temperament.
