Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:善缘米


服务性质:五常大米包装设计

服务时段:2018

善缘米品牌


佛语有云:“九九归一、终成正果”。这里强调的是一种升华,一种再造,一种涅盘,一个新的起点。

“九”在中国古代被认为是高尚权威的象征,汉语词汇中也常 用“九”来形容帝王将相的称谓。

这种排列组合还蕴育出佛家九个戒点的含义。


Logo在设计时融入了这些传统思想文化理念,在形态设计上运用了本源设计逻辑,“秒懂”的商业概念,直接采用米的形态作为Logo的组成单位。九粒米以不同的形态指向来比喻 “善缘米”畅销四面八方。放射性的状态,比喻我们品牌的Power,给生活带来力量和阳光。

从整体上看,九粒米又组成一个“米”字,九九归一,周而复始,回归本源,米还是米


SHANYUANMI Brand

As the Buddhist saying goes, "Nine to one, the end is the right result." What is emphasized here is a sublimation, a re-creation, a nirvana, a new beginning.

"Nine" was regarded as a symbol of noble authority in ancient China, and it was often used in Chinese vocabulary to describe the titles of emperors and generals.

This permutation also carries the meaning of the nine Buddhist precepts.


Logo in the design of the integration of these traditional ideas and cultural concepts, in the form of the design of the use of the original design logic, "seconds to understand" business concepts, the direct use of the shape of the rice as the composition of the Logo unit. Nine grains of rice in different forms point to the metaphor of "good karma rice" sells well in all directions. The radioactive state is a metaphor for the power of our brand, bringing strength and sunshine to life.

From a holistic point of view, nine grains of rice form the word "rice", nine to one, week after week, back to the source, rice is still rice!










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