Product Strategy
Research Executive
Company
sunine strategy
#深山战略 @研究

项目名称:大吉礼盒


服务性质:滋补包装设计

服务时段:2023


大吉包装设计


1.潮州柑,潮人称为“大吉”,寓意大吉大利,潮州柑与橘、柑等同属芸香科,而“橘”与“吉”谐音。吉祥平安寓意

2.采用吉祥的红色为主色调,在盒子正面用书法手写“大吉”二字,既显示了主题“大吉”,又通过传统书法艺术展现出中华传统文化的魅力,烘托节日的气氛

3.彰显出产品的高贵品质和祝福寓意


LUCK 


1. Chaozhou mandarin orange is called "Daji" by Chaozhou people, which means good luck and good fortune. Chaozhou mandarin belongs to the Rutaceae family like tangerine and tangerine, and "orange" and "auspicious" are homophonic. Good luck and peace meaning

2. The auspicious red color is used as the main color, and the word "Daji" is handwritten in calligraphy on the front of the box. It not only shows the theme of "Daji",  but also shows the charm of traditional Chinese culture through traditional calligraphy art and heightens the festive atmosphere. 

3. Demonstrate the noble quality and blessing meaning of the product

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