The Sofani Coffee Brand

The core totem of Sofani brand

The idea comes from the superposition of three coffee beans to form a simple but unique graphic, clearly visible and build a coffee life scenario, easy to recognize and remember, and become the core visual symbol of the brand.

Return to the core of the brand

Product, brand, future

Ethiopia is the birthplace of coffee and the birthplace of mankind.

Sofani is the natural carrier of Ethiopia's original species of fine coffee, only the original species of fine coffee beans. 

The product level is only to select the boutique consumer familiar with the taste

Let the taste in the familiar to compare and further produce the taste of the real cognition, 

so that the quality of identity in the taste, not flashy language level, the quality is the supreme sales report.

Product aesthetics

 in the concept of origin,

 to create the visual local, 

the application of the Ethiopian flag color laws, the intervention of the product packaging tone, branding creativity, 

so that the memory of the tone has a core traceability and authenticity, 

through some of the colors and materials to interpret the product's sense of excellence, the sense of nobility, nobility of the direction of the self to taste.