项目名称:妈贝乐|婴儿推车
服务性质:婴儿推车产品造型设计
服务时段:2024
回归品牌核心
守护,即本质,即未来
人类生命的最初旅程,始于母亲的怀抱与移动的庇护。
妈贝乐便是这“移动怀抱”的延续者与重构者,只专注于为初次出行提供身体与情感的双重承托。
产品层面不创造需求,只回应本能——
让安全在静默中被感知,让抚触在细微处被记忆。
品质建立在每一次颠簸的化解中、每一次收折的顺滑里,而非喧哗的表达之中。
守护,是唯一且至高的语言。
产品美学
在“原生守护”理念之上,构建视觉的亲和性与精神性。
提取肌肤之色、呼吸之彩与自然之材,融入产品色彩与材质系统。
包装与车体摒弃多余装饰,以低饱和暖调、柔软织物与有机形态,诠释“如初”般的温柔与高级。
让推车不仅是工具,更是一件“可移动的襁褓美学”,守护得有温度、有根基、有品味。
Returning to the Brand's Core
Protection is essence, it is the future.
The earliest journey of human life begins in a mother’s embrace and the shelter of movement.
Mabeile is the continuer and re-creator of this 'moving embrace,' focusing solely on providing both physical and emotional support for first-time travels.
At the product level, it does not create demand, only responds to instinct—
allowing safety to be perceived in silence, allowing touch to be remembered in subtle details.
Quality is built in every smoothing of a bump, in the ease of every fold, not in loud expressions.
Protection is the only and supreme language.
Product Aesthetics
Based on the concept of 'Original Care,' we create visual affinity and a sense of spirit.
We extract the hues of skin, the colors of breath, and the materials of nature, integrating them into the product's color and material system.
Both the packaging and the stroller body abandon unnecessary decorations, using low-saturation warm tones, soft fabrics, and organic forms to convey a gentle and sophisticated 'as if new' feeling.
This makes the stroller not just a tool, but a 'mobile cradle of aesthetics,' providing care with warmth, foundation, and taste.








